Author of the branding bestseller, Hello, My Name is Awesome... How to Create Brand Names That Stick (an Inc. Magazine Top 10 Marketing Book), I am the founder of Eat My Words, the wildly creative naming firm behind countless love-at-first-sight brand names including Burger King's new Mac 'n Cheetos. (I also named Wendy's Baconator while contracting for another firm.) I am also a frequent guest lecturer at MBA programs and have been invited to present on multiple occasions to Stanford GSB, Haas Business School, Tuck @ Dartmouth, USC, USF, USD and SF State.
Eat My Words' clients include Coca-cola, Disney, Google, Frito-Lay, MIT, Wrigley, Fujitsu, Hasbro, Del Monte, and leading branding firms (like Landor) who put their good name on our great names.
Author of the branding bestseller, Hello, My Name is Awesome... How to Create Brand Names That Stick (an Inc. Magazine Top 10 Marketing Book), I am the founder of Eat My Words, the wildly creative naming firm behind countless love-at-first-sight brand names including Burger King's new Mac 'n Cheetos. (I also named Wendy's Baconator while contracting for another firm.) I am also a frequent guest lecturer at MBA programs and have been invited to present on multiple occasions to Stanford GSB, Haas Business School, Tuck @ Dartmouth, USC, USF, USD and SF State.
Eat My Words' clients include Coca-cola, Disney, Google, Frito-Lay, MIT, Wrigley, Fujitsu, Hasbro, Del Monte, and leading branding firms (like Landor) who put their good name on our great names.