Brand Rounds

#17 | James Carbary & How to Instantly Connect with Anyone You Want to Know

May 28, 2020 Matthew Ray Scott
Brand Rounds
#17 | James Carbary & How to Instantly Connect with Anyone You Want to Know
Chapters
Brand Rounds
#17 | James Carbary & How to Instantly Connect with Anyone You Want to Know
May 28, 2020
Matthew Ray Scott

James Carbary is the Author of Content-Based Networking | Co-Host of B2B Growth | Founder of Sweet Fish Media. 

I ask James:

  • What made you curious to write your book, Content-Based Networking?
  • What are the two key take home messages you want us to receive from your book?
  • You've changed my mindset on reaching out to people and asking them if they'd be willing to share their expertise. Why "less is more" in the request.
  • What do you say to the person, "podcasting is not new, James."
  • Describe your company, Sweet Fish Media, to me as if I'm on a treadmill running at full-speed.
  • You're speaking to brain surgeons, spine surgeons, heart surgeons, and innovative medical device leaders, what can we say about podcasting that might make them curious to learn more?
  • Should healthcare brand agencies, like ours at FEED, think of ourselves as a media lab?
  • Here's a scenario, we have multi-million dollar revenue medical sales distributors listening to us - what marketing media guidance can you provide for them that might make them feel less of a manufacturers sales rep and more of a brand building distributorship?
  • What are the ingredients for a great podcast interview?
  • You and I have interviewed Gary V. While grateful, why are coworkers, clients, even people from other industries, often, the most impactful interview?
  • What's the process for you when you interview these interesting people, return to work on Monday, and want to implement so many ideas for Sweet Fish Media?

Show Notes

James Carbary is the Author of Content-Based Networking | Co-Host of B2B Growth | Founder of Sweet Fish Media. 

I ask James:

  • What made you curious to write your book, Content-Based Networking?
  • What are the two key take home messages you want us to receive from your book?
  • You've changed my mindset on reaching out to people and asking them if they'd be willing to share their expertise. Why "less is more" in the request.
  • What do you say to the person, "podcasting is not new, James."
  • Describe your company, Sweet Fish Media, to me as if I'm on a treadmill running at full-speed.
  • You're speaking to brain surgeons, spine surgeons, heart surgeons, and innovative medical device leaders, what can we say about podcasting that might make them curious to learn more?
  • Should healthcare brand agencies, like ours at FEED, think of ourselves as a media lab?
  • Here's a scenario, we have multi-million dollar revenue medical sales distributors listening to us - what marketing media guidance can you provide for them that might make them feel less of a manufacturers sales rep and more of a brand building distributorship?
  • What are the ingredients for a great podcast interview?
  • You and I have interviewed Gary V. While grateful, why are coworkers, clients, even people from other industries, often, the most impactful interview?
  • What's the process for you when you interview these interesting people, return to work on Monday, and want to implement so many ideas for Sweet Fish Media?